In the fall of 2004, the following was posted on the One Ring Zero website:
"Dear filmmakers, One Ring Zero plans to release a DVD in the next six to eight months consisting of various music videos. The project is open to the general public. There are no specific rules. It can be shot on super eight, 32mm, DV, anything . . . and we don't need to be in it. You can use any song from any of our albums, so long as it hasn't already been taken."
The plan was that simple. Much to One Ring Zero's surprise, by the time the deadline rolled around, twenty videos had arrived featuring a variety of styles, techniques, and interpretations by several amateur and professional directors. Since the majority of songs chosen came from One Ring Zero's last CD, As Smart As We Are, (an album of songs with lyrics written for the band by well-known authors) the idea of pairing the CD with an open call for music videos seemed especially fitting. And so "Addendum" was born.