Ranked #1 (out of 125) Best Powerpop record of 2007.
("While some may cynically refer to the entire power pop genre as an effort to remake The Beatles or Big Star or Badfinger, this is one disc that deserves to be called an equal to its forebears.")
"If The Red Button had been around in the '60s when I was producing, I would have signed them to EMI."
-- Norman "Hurricane" Smith, Beatles engineer (1962-1966) and record producer (Pink Floyd, Zombies) for EMI.
"Pure Melodic Pop Heaven"
"I name The Red Button as the power pop princes of 2007 and suggest that fans of the "big pop sound" would be mad to pass on this one."
#1 Best Pop Record of 2007
("This past year contained over half a million minutes. This single disc was responsible for the best thirty three I heard. Now it's your turn. The best way I can describe this is for you is to imagine if the Beatles and the Byrds had decided to record and album together in London around 1965.)
"Cruel Girl" chosen by Little Steven on his syndicated radio show the Underground Garage as "The Coolest Song in the World This Week" (July 22,2007)
"This is the most fun, unabashed Beatlesque power-pop platter to come out of L.A. in years."
"The Red Button presses all the right buttons for fans of pure pop."
--Kevin Bronson, The Los Angeles Times, "Buzz Band" section.
"If someone ask you the question - 'Hey, what is powerpop?'
You can take out this album from your collection and play it!"
--Par Winberg, Melodic.net
"Give this record a few listens and you'll have a damn hard time trying to get the songs out of your head! A perfect, 60s/jangle pop record."
"Something of a sensation in the pop underground... convinced me enough to fork out some money and get the CD online. I can see why people are excited."
"This is going to be the summer soundtrack record for me I'm sure of it."
--Amy Lotsberg, Collected Sounds
"I love the unabashed goodness of this little gem."
-- Heather Browne, FuelFriends.blogspot.com
"The Red Buttonâ€™s Sheâ€™s About To Cross My Mind is nothing short of a clinic in sheer pop velocity."
"SHEâ€™S ABOUT TO CROSS MY MIND, easily one of the best releases of this, and maybe any, year.There is not a loser track, not one wasted moment, on SHEâ€™S ABOUT TO CROSS MY MIND. I donâ€™t know what the work process was like for Swirsky and Ruekberg, but their compositions sound as beautiful and seamless as if written by twin sons of different mothers. Highly recommended."
"Pure pop pleasure that evokes sunshine and crisp flowers."
-- Reviewer Magazine
"This is like the second coming of the Beatles. It literally sounds as if it could've been a lost Beatles album, recorded in between "Help" and "Rubber Soul."
"Gorgeous, breezy melodies. Even more than a mere Beatle zone, Red Button are in Wes Anderson land. You know, the director of "Rushmore" and "The Royal Tennenbaums?" He always picks these Chad and Jeremy/Kinks/Nico gems for his soundtracks. Heck, next time he could make it easy and just use 'She's About to Cross my Mind.'
--Kief's Downtown Music
"The pop record all the indie-popsters have been afraid to make for the last decade.... Instead of the haze of fuzzy logic and hipster cred, The Red Button write refreshingly direct, buoyant odes to loves lost and found without a hint of irony...Theyâ€™ve earned their â€œBeatle-esqueâ€ sobriquet without reservation...The most immediate, arresting hooks of any record that will come out in 2007 give the Red Button a leg up on all contenders to the power pop throne... I didnâ€™t think they made records like this anymore.
Trip McClatchy, Teen Kicks
"If there is a front runner or the best of 2007, this is it. Well produced, written, and performed, The Red Button is gonna be stuck on your MP3 player for quite some time. Get it!"
--Jay Anderson, Popbang.com
"Sway-along-and-smile pop music the way that God and Paul McCartney must have intended."
-- John Borack, Goldmine Magazine
"My new favorite record is by this L.A. duo called The Red Button who play note perfect Brit pop--and they're both huge Beatleheads to boot--shocking, I know (please do check out their new disc, She's About to Cross My Mind--totally rules"
The Red Button's "She's About to Cross My Mind" is easily one of his year's best indie albums, sure to engage several generations of music fans who embrace power-pop styling with smarts and panache. The hooks start with "Cruel Girl" (a Little Steven's Underground garage pick as "The Coolest Song in the World This Week" and don't stop, including the super-fine title track," She's Going Down," "Hopes Up" "Gonna Make You Mine' to the closing "It's No Secret." Push this Red Button now and you'll play 'em again and again. Four stars, easily.
"From beginning to end, She's About To Cross My Mind is a whirlwind of a love letter, reminding us of a time when a love song could be a melodic declaration and less of a preposterous distraction. It definitely has a place among the soundtrack of our lives here and now.
--Evolution of Media (EOM)
"She's About to Cross My Mind" is the new soundtrack to the old Swinging London! -KoolKatMusik.com
"With eleven quick shots of quintessential pop, Sheâ€™s About To Cross My Mind gives credence to the notion that good music is indeed timeless and, in this case, comes with a wicked back-beat."
--Blog Critics Magazine
"Swirsky and Ruekberg can now wear their rightful crown as the Holsapple/Stamey of The New Millennium".
--David Bash, Founder, International Pop Overthrow Music Festival
"She's About to Cross My Mind" has all the hallmarks of a timeless pop masterpiece: consistently infectious songs wrapped up in air tight harmonies and jangly early Beatles power pop guitars."
"Totally unique songs with a respectful bow of honor to the past, this album is extremely pleasant to listen to and these tuneful fellows will surely be providing mood music for many a happy make-out session for years to come."
"The Red Button Pushes All My Buttons!"
--Robert Schwartzman, Rooney
""She's About To Cross My Mind" by The Red Button is going to settle as one of the classic power pop releases of not only this year, but will hold up for many, many years to come."
--Bruce Brodeen, NotLame.com
"Track after track of original, well-crafted, catchy 60's-styled pop that will have you humming along at first listen. A joy to listen to...Not many artists can pull this off and do it so well."
--Mish Mash Music Reviews
"The vocals are raspy yet seductive. The lyrics are simple yet fun and witty. The music is phenomenal, using all the bells and whistles to create perfection."
"Seth Swirsky, who released the awesome "Instant Pleasure" and Mike Ruekberg from Rex Daisy have combined to form The Red Button - and I have a new album for my top 10 of 2007. Order it and you will not be sorry."
--Aaron Kupferberg, Powerpopaholic.blogspot.com
"Supremely hummable, upbeat, and happy... Very impressive stuff. (Rating: 5+ out of 6).
"The Red Button could have pretty easily sat next to The Beatles at the top of the charts back in the day."
"One of the 'best' cds for 2007, fans of 60's songcraft look no further."
--Jeremy Morris, JamRecodings.com
"I can't recommend this wonderful blend of new and nostalgia strongly enough. You'll be singing along by the end of the first listening, guaranteed."
The Red Button is made up of Los Angeles-based singer-songwriters Seth Swirsky and Mike Ruekberg.
Swirsky's music credentials are impressive: He's written hit songs for dozens of artists, ranging from Rufus Wainwright ("Instant Pleasure") to Al Green to Tina Turner, Taylor Dayne among many others. (He's also written three bestselling books about baseball!)
Ruekberg's indie credentials are rock solid: He spent the '90s as writer and singer for Minneapolis-based pop-rockers Rex Daisy, who recorded a CD for Geffen Records with producer Paul Fox. He also wrote the soundtrack for the indie cult film classic "Dummy", which starred Adrien Brody.
The two met in 2005, when Seth was recording his first solo album, "Instant Pleasure" (which went on to win Best Pop Album at the 2005 Los Angeles Music Awards). The two hit it off immediately, both of them admiring eachother's songs.
So, they got together and started writing and recording songs. They found that Swirsky's tuneful optimism balanced nicely with Ruekberg's pessimistic but passionate style. "Sheâ€™s About to Cross My Mind" is the result of those sessions.