Rob Redding | Unleash the Whip!

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Unleash the Whip!

by Rob Redding

Rob Redding's Unleash the Whip! gives fans the best of this unique dance music driven talk show. It also introduces this award-winning provocative independent black talk show host, who the Atlanta Journal Constitution calls "racy", to a whole new audience
Genre: Electronic: Progressive House
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  Song Share Time Download
1. Rob Redding Show Intro (feat. Theo Bland)
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3:31 $0.99
2. Whip Him! (DJ Evg Mix)
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3:02 $2.49
3. Where's My Whip? (Audio Paradyne Mix)
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3:32 $2.49
4. Whip Him! (Kalim Stavros Mix)
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3:00 $2.49
5. Whip Him! (DJ Evg Dubstep Mayhem Mix)
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3:30 $2.49
6. Whip Him! (DJ Evg Original Dubstep Mix)
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2:58 $2.49
7. Where's My Whip? (Rob Redding's Personal Edit)
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2:44 $2.49
Available as MP3, MP3 320, and FLAC files.


Album Notes
From The Atlanta Journal & Constitution:

Rob Redding, whose show is heard locally at night on 1380/WAOK-AM, is best known as a journalist, author and a independent black talk show host who doesn’t always follow conventional wisdom.

Now he’s releasing a dance album with a racy title, “Unleash the Whip” on Dec. 4. The first single “Whip Him!” is co-produced with a Swedish producer DJ EVG. (Another local journalist with a musical side is HLN’s “Morning Express” host Robin Meade, who released a country album in 2010.)

“This first single will rock the dance clubs and the radio, while spreading consciousness about the Redding News Review radio show,” he wrote in a press release.

“Whip Him” is set to a progressive house track with a heavy trance influence, he said.

Redding said he worked with Bubba Sparxxx 14 years ago on his first album.

“Whip Him” will be available” via iTunes, SoundCloud and Beatport.

Redding’s talk show is also heard on SiriusXM 128 The Power while his news web site,, has been around for a decade.

Redding has written three online books this year: “Where’s the Change?: Why Neither Obama nor the GOP Can Solve America’s Problems,” “Resurrection: A Historical Anthology of two African-American Philosophers” and “Disrupter: Pathway to Political Independence.”

About Rob Redding:

Robert "Rob" Redding Jr. is an award-winning syndicated talk radio show host and best selling author, known to his listeners as "America's Independent Voice." Rob is also founding editor and publisher of the award-winning nonpartisan black news Web site, He also publishes, a daily general market news publication covering Washington, D.C.

Headlines from his three-time "Black Web Award"-winning are used on his syndicated “Redding News Review” talk show, which is heard in all 50 states on Sirius XM Satellite Radio Channel 128 “The Power” and on numerous great radio stations. has been called a "clearinghouse for African American news" by the Atlanta Journal-Constitution newspaper.

In 2012, Stanford University selected him as John S. Knight Journalism Fellowship Semifinalist for his journalism innovation. He has also won other top honors, including an ADDY and an Associated Press award for Internet news. Talkers magazine noted his uniquely Independent views on government by listing him as one of the "100 Most Important Radio Talk Hosts In America."

What's more, Redding has been called one of the most "respected names in the media," by urban magazine Upscale and "one of the most intellectual and intriguing radio talk show hosts since Tavis Smiley," by urban industry authority Radio Facts. Rolling Out magazine says: "Rob Redding brings a unique brand of political analysis and socially uplifting message to Atlanta airwaves and other cities."

Other notable highlights of his broadcasting dedication include: Spending his first years in broadcasting as a top-rated hip-hop radio personality in Macon, Ga. – a city that is famous for another family member, Otis Redding. As a radio personality, he was first to record multi-platinum selling rapper Bubba Sparxxx - on Redding’s album "Tony Smoove's Aircheck Volume 1." Sometime after leaving music radio for talk, he became one of the few, if not only, black program directors of a mainstream talk radio station, KMLB-AM in Monroe, La. from August 2009 to August 2010. Around that same time, he became the narrator of the film "Stay Brady Stay", which has been screened at numerous movie festivals and is scheduled to air on Louisiana Public Broadcasting for three years. Redding is the founder of, a Web site covering the black talk radio community. He has also been a frequent guest on the Fox News Channel, National Public Radio and C-SPAN. He has been quoted in some of the world's top newspapers – from France's Libération, the San Francisco Chronicle, Politico to the Baltimore Sun newspapers.

He does not just do radio, the occasional TV appearance and appear in other people articles, he has written plenty of his own. He spent nearly three years as a political reporter at the Washington Times and other publications. (He previously worked at the Macon Telegraph, the Prince George’s Journal, the Prince George’s Gazette and the Prince George’s Sentinel.) He left The Times to diversify his politically independent résumé to become the communications director at Democrat D.C. Councilman Michael A. Brown’s Mayoral Campaign.

Furthering his independent brand, Redding is author of four best-selling books and e-guide in one year; three of the best-sellers coming in 90 days.

Redding's most recent book, Disrupter: Pathway to Political Independence, debuted at No. 1 on Hot New Releases - Political Reference list on Aug. 13 and remained there for more than a week. The book is considered a reference guide for independents and includes parts of Redding's life story.

His e-book, Resurrection: A Historical Anthology of two Forgotten African American Philosophers reached No. 3 on the "Hot New Releases" list and peaked at No. 63 on "Amazon Best Sellers" in less than a week after it was released in April 2012. That same month, his "One a Day Fade Away" diet e-guide hit No. 29 on "Amazon's Best Sellers" list.

His e-book, "Where's the Change?: Why Neither Obama, nor the GOP Can Solve America's Problems", has been ranked number 30 on the "Top 100" for best sellers less than one month after it was released in January of the same year.

He has also authored the critically acclaimed e-book, "Hired Hatred: Why politicians and the political prejudices they tout are mutually exclusive from good government." His independent manifesto, written to complement his founding of, is said to "invoke an activist spirit," according to a review in 2005 by New York's Black Star News.

His more academic writings include, being the creator of the "Resolution of Risk," which was first used at the International Public Debate Association's National Tournament, after being published in the organization's peer-reviewed publication, "The Journal of the International Public Debate Association." The paper was presented by Redding before a packed audience.

He has lectured at Temple University, the University of Maryland in College Park, Connecticut College, Morris Brown College in Georgia and Howard Community College in Maryland. He has also served as a panelist for the National Association for Black Journalist, a keynote speaker for the National Council of Negro Women Metropolitan Atlanta Section and the Atlanta Urban Media Makers.

Finally, in an apparent attempt to be a well-rounded renaissance man, he has won acclaim as an abstract artist. Redding has been an abstract "Smear" painter since age 12. "It is always an event anytime Rob Redding's smear paintings are featured," writes John Blee, a respected critic and artist.

How and why Rob Redding released this album?:

Unleash the Whip! reaches beyond my static filled AM radio waves and my niche black talk satellite radio to wake people up and pull people off the political party plantation. I clearly am not the first talk radio host or intellect to put out a album set to music. And to be honest, although Dr. West is one of my favorite people, I did not want this to be like his "Sketches of My Culture" album. I love Saul Williams, who was a major inspiration for this project, but I wanted something still a little less preachy and with batter beats. Unleash the Whip! aims to be something people want to dance to first and ask questions about later. In other words, this album could not feel like spoken word set to beats playing in the background but rather had to be beats built for my most memorable moments.

I choose to set my voice to Electronic Dance music because it has been a favorite genre of mine since, I started being a DJ back in 1994. Second, my listeners are actually use to listening to my voice over EDM tracks since that is the bulk of what we play on the show. EDM has made stars like Rihanna, Usher and Chris Brown household names along side DJs like David Guetta, Skrillex and Deadmau5. EDM is the future and I am proud to be the first talk radio host to take my words and make a collection of music out of it.

With my mission in mind, I sent the following letter to about 10 EDM known and unknown DJs who I located using SoundCloud and referrals from industry contacts :

"How are you?

"I am an American DJ looking to work with a producer like yourself that will result in radio play in the states. I have a show heard in all 50 states.

"I have a few vocals from the show that I would like to send you for a track that I want to create. This needs to be an original track!

"Let me know if you are interested?"

The DJ's you hear on this album are the only ones who responded to my international search via SoundCloud. To be honest, I was actually just going to select the best track but all the tracks were so good that I just decided to make a short album out of the project.

Once they responded, I sent them all the same letter:


"I am sending you some ideas for audio for this track, which is based on my very well known talk radio show. My show is heard in all 50 states via satellite radio and on stations from Philadelphia to Atlanta. I also have a huge Internet following.

"You should know that I despise politicians! This track is not meant to be a political weapon but it does document my attack on the establishment. People view my show as different and entertaining, maybe because I whip my callers when they are dependent on our political parties and lack any originality in thought. Government is not bad, but our political parties are corrupting the policy making process. With that said, the track should center around the most popular element of the show - the Whip. (I use the whip to get people off what I call the political party plantation). I have included some key phrases and already layered some things that ran across my mind...It is up to you what you use and how often you use it.

"I just want this DANCE song to be a really hard progressive house/big room/trancy track! I don't think the message of what I am saying should be the central focus of the track. We want people to want to dance to this track. We want people to want to dance there ass off to this track! The last thing I want people thinking all too hard about is how this track feels political ...THIS TRACK SHOULD FEEL FUN WITHOUT BEING FUNNY.

"Oh...what's in this for you besides airplay in the states? Let me back up and explain, 90 percent of what I play is EDM on the show. I want to blow this EDM shit up even bigger than it is right now. After we get done with the track, we take you and put you on the show and make this and maybe some of your other tracks a big hit in the states! I am talking long term.

"Any profits on the track ... All vocals were recorded by my engineer Alex Hand, so he should appear in any credits. And of course, these are my vocals and original sayings.

"Now lets make a hit!"

Outside of this email, the producers knew nothing about me and I knew nothing about them. This unfamiliarity had perks and pitfalls. For example, DJ EVG turned out to be 14! I did not learn how old he was until after he produced the track. I knew he had a hot track and had to get clearance from his father, Oscar.

The best part was since all my producers are Swedish they did not have the hang-ups about the risqué nature of my "Whip" material that I would get from many black and white producers in the states. In other words, there was no post slavery politically correct trauma.

Most of the audio I sent all the DJs from the show is contained in the first single entitled Whip Him!:

Whip Him

Written, performed, co-produced and co-arranged
By Robert “Rob” Redding Jr.

Making sure this is on!
Making - sure - this  - is - on!
Making - sure - this  - is - on!

Becoming an Independent is the only way NOT to become a victim in this poisonous political system!
Before I'll be a SLAVE I'll be dead all up in my grave - now let’s see how many people we can save! Where is it?

Where's the whip? Where's the whip?
There's the whip? There's the whip?
Where's the whip? There's the whip?
Where's the whip? There's the whip?

Get off the plantation!
Get off the plantation!
Get - off - the - plantation!

Whip him! - Whip him! - Whip him!...
Whip him! - Whip him! - Whip him!...
Whip him! - Whip him! - Whip him!...

Now, a few misguided people view my use of the whip as offensive. (Even though I am telling people to think for themselves and not trust any political party and whipping them anytime they don't think out side of the political system).

I realize that there are a collective of people out there who will never listen to my show if I do not bring it to them, via the club or music radio. Unleash the Whip is a vehicle to accomplish that. I realize that there are some people who will still never listen to my show past these songs, but haven't I already gotten the message out if they hear it and like it or are reading this?


All credit to God. Thanks to my sister, Nadra, for her help. Nadra is just about the only person who did not look at me like I was crazy when I said I was making a dance album. And I am not talking about halfhearted support either, she was all in. As a matter of fact, when I was adding the last two tracks to this album, which were the Dubstep mixes, she was right there. I had to vocally arrange the audio for DJ EVG, who was having some trouble with the placement on the original mix. (The same goes for my vocal production placement on " Where's (My) Whip - Rob Redding's Personal Edit", which helped create "Where's My Whip by Audio Paradyne"). Thanks to my cousin Vanessa Hines Atkins for her more than enthusiastic support of the Dubstep mixes! Thanks to Alex "the unseen" Hand for recording the audio for the tracks on this album. He never seemed to get tired of me going back over things again or adding additional audio. Thanks to my assistant Erika Allen for help with listening to mixes, promotion and helping coordinate the private listening party. Thanks to Theo Bland for being a friend and the voice of the Redding News Review radio program. His vocals are all over the show and this album. Thanks to my dear friend and photographer Stephen Laskowski for his vision. He is responsible for the cover photograph of me holding the whip. Thanks to Cameo's lead singer Larry Blackmon for encouraging me to put additional consciousness lyrics into DJ EVG's Whip Him! I have been such a big fan of Camero all of my life and it was so random to run into Larry via a mutual acquaintance. Thanks to Marshall Seese and Adam Kunz at over at Songster for redesigning my cover - they did not have to do that. Thanks to Rachel Wilson Moreland, who I was dating at the time, for encouraging me and even introduced me to a local dance club. As a matter of fact, I ran into Marshall, CEO of Songster, while waiting on her one day at the Midtown Starbucks. Marshall and I would go on to make a deal to feature two of these songs on Songster. There is also much thanks to Natalie and Ashley for being my lab rats at the Fayette County Applebees. Many thanks to Rod and the staff at the Peachtree City Carrabbas for listening to the album and giving me great feedback. All of these employees would dance around when I would put my bulky headphones atop their heads. And a BIG thanks to DJ Rob Reum at Blake's on the Park for being the first club/bar in Atlanta to debut Whip Him! by DJ EVG! I will never forget how he did not hesitate in putting Whip Him! on when I gave it to him. Now that's love! And a huge thanks to all of my regular listeners across the globe for your support.


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