Rule | Mitch 2.0

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Rock: Adult Alternative Pop/Rock Pop: Pop/Rock Moods: Type: Lyrical
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Mitch 2.0

by Rule

Mitch 2.0 is a power pop opera, a modern concept album, focused on the trials and tribulations of technophile Mitch.
Genre: Rock: Adult Alternative Pop/Rock
Release Date: 

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Tracks

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1. Smartphone Luv
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4:28 $0.99
2. Happiness Is a Warm Gadget
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3:14 $0.99
3. Da' Book
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2:52 $0.99
4. Mitch 2.0
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3:29 $0.99
5. Head in the Cloud
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4:48 $0.99
6. Goin' Viral
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3:17 $0.99
7. 4gltesob
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3:20 $0.99
8. Requiem for Millie
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2:58 $0.99
9. G.P.S.
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4:43 $0.99
10. Back to Nothing
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3:56 $0.99
11. Off the Grid
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5:07 $0.99
12. Personal Fuel Throwback (Mitch 2.0 Bonus Track)
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4:09 $0.39
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ABOUT THIS ALBUM


Album Notes
Rule's name comes from an acronym, Really Underskilled Losers from Elkins, as all of the members hail from the small town of Elkins, WV. Their original song writing stems from decades listening to quality rock music including U2, REM, INXS, Pearl Jam, The Who and many others. Songs on this power pop concept album focus on Mitch's odyssey from technophilia to going off the grid. Mitch loves his smartphone, his gadgets, his Facebook profile but starts to question the authenticity of all of it. Eventually, he loses his way, breaks down and gets thrown back to the basics. Every song stands alone, but the full story of Mitch 2.0 is best appreciated by listening all the way from beginning to end.


Reviews


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Nicholas Wesdock

"Mitch 2.0" delivers new sound
This Tuesday marked the release of “Mitch 2.0,” the latest album by the Morgantown based power pop and rock band, RULE.

Originally from Elkins, the band formed in 1997 and began playing around Morgantown at places such as Gibbie’s and 123 Pleasant Street. Their name is an acronym for Really Under-skilled Losers from Elkins.

“As far as describing our sound, I guess Power Pop is probably the closest genre I would categorize it,” said RULE drummer and lead vocalist, Raj Chandran. “Adult Album Alternative – if that genre still exists – would be a close second, but we’re more band-oriented than singer/songwriter-oriented.”

The trio’s first album, “Center of the Universe” was released in 1998 and was followed by the release of “Unruly” in 2000. After the release of their second album, RULE took a hiatus and resumed playing again in 2011.

It is clear that RULE has grown as a band and as musicians during their break. “Mitch 2.0” is their first chance to show off their new sound.

“Mitch 2.0” is a sarcasm filled modern rock opera (or concept album) about the central character’s technological obsessions and every day need for Facebook and iPhones. The central character is named Mitch, as you might have guessed.

RULE’s previous two albums have been strictly acoustic, with Chandran singing and playing the congas. Their latest album is the first time they have recorded with a full band and electric instruments.

Though the lyrics were there prior to the break, the addition of electric guitars, bass, and backup vocals really completes the band’s sound.

“For this album, we have recorded with a full band so things are a bit more rocking and loud. Its been a good change,” said RULE’s lead guitarist, Sam Zizzi.

The new style that RULE has grown into works well with the themed album and comedic lyrics.

However, don’t assume that just because the album has a concept all the songs are the same. In fact, quite the contrary – each of the 11 songs on the album is unique and upbeat.

For example, “Goin’ Viral” is a loud, fast paced rock/pop song. On the other hand, there is “Da’ Book,” a slow, acoustic song about the happenings on Facebook. And then there’s “Smartphone Luv,” a ballad about a man and his smartphone that falls somewhere in the middle.

Despite the improvements in the music and instrumental categories, the most genius part of the album lies in the songwriting. Many of the witty and catchy lyrics from “Mitch 2.0” will be stuck in your head after hearing them just one time.

“Mitch 2.0” is available for purchase online at cdbaby.com, or check out RULE’s Facebook page at facebook.com/rulemorgantown.