What better way to describe this album than to simply quote a couple paragraphs from a recent ScholarMan article titled "What’s Your Purpose?", one of the inspirations for the album:
"No matter what faith you follow, every person's existence is because of a greater purpose assigned to that individual. For some people their purpose may be small, to others extremely large, regardless we were born to do something positive to contribute to the great mass of energy this world generates. As a writer, I contribute ideas on paper,
as an emcee I contribute my life experiences through music and as a producer I contribute various emotions through rhythm. What is your purpose?
Since hip-hop runs through my veins just as naturally as the blood that keeps me alive, it is only correct to use the state of hip-hop to describe my point. Point being, many people who represent this culture are doing so in vain. Many artists are degrading not only themselves, but also their heritage as well as the art form with much of the music presented. Over the past twenty years, the hip-hop I love has drastically declined where one could feel alienated by simply listening to the radio today. "
Soul Purpose according to ScholarMan is “simply good hip-hop music that encourages people to define their purpose and work towards the necessary goals that flow parallel with this process.” With the underground success of Candy Medicine, ScholarMan wanted to ensure that his message on Soul Purpose is just as clear as the releases before it but with an improved sound and overall album structure. “Many artists get complacent with their craft, that’s not my style. I will always give you 100% of me but with improvements, and more innovation with every album,” ScholarMan states.
Soulful beats, intelligent lyrics, this is destined to be another classic to add to your collection. Look for Soul Purpose sometime in January of 2008 released on Soganic Music/ScholarMan Music featuring over 10 self-produced tracks and an appearance by label mate TrueBless.