Service Group - Principals of Electronic Circuitry (2007)
Review by Walleed Rashidi
Merging the bouncy hooks of The Knack, the melodies sensibilities of Teenage Fanclub and the occasional guitar-charged gusto of garage groups like the Swingin' Neckbreakers is Los Angeles' Service Group, who've made their high-voltage sophomore effort, Principals of Electronic Circuitry, spark up with electrified drumming, topped with some regulated riffage. Launching with the memorable "Summer Sunn," the disc pounds through the hits with a power-pop passion, including the delightfully dynamic "All I Wanted To Say." Even fans of Weezer or Sloan wouldn't feel out of place with the band's latest, which packs 13 brilliant tracks, carefully caressed on a sonic level with an even mix across the board by producer Bruce Leonhart. Carefully picking up where the Service Group's 2003 debut, Minimum R&B, left off, Prinicpals is pure, sugary pop — in fact, enough to make anyone's ears fall into a diabetic coma — and quite frankly, it never tasted so good.