San Francisco's Aquarious Record Store REVIEW:
Lots of you are probably pretty obsessed by now with UK label Paradigms and pick up pretty much everything they release. Always interesting, gorgeously packaged, and Snowdrift is no exception.
Veering dramatically from their drone/metal direction, Paradigms have dug up another dark treasure from the Northwest, this time from Seattle. The label mentions Low and Mazzy Star and Amber Asylum and those are pretty good starting points. Imagine a moody shuffling post rock, with moaning cellos, shimmering guitars, sort of laid back and smoky, with occasional squalls of subtly blown out psych, but for the most part sort of drifting and slithering dreamily. The focal point is definitely the vocals, female, dark and throaty, a rich velvety croon, perfectly matched to the warm shimmery musical backdrops. A sort of post rock slowcore pop... one could definitely imagine these guys and gal on the radio, maybe even MTV, the dark moodiness just accessible enough for regular folks, but dreamy and dramatic enough to keep it interesting. The songs are fairly conventional, but they are often wrapped in decidedly unconventional layers, be it a thick swaths of shimmering strings, a fuzzy rumbling drone, some clattery abstract ambience. Cool stuff for sure.