The Generals were deployed in the summer of 2005 by longtime Sacramento CA music vets Matt Sertich (vocals, guitars, piano) and Kirk Janowiak (drums, programming, keyboards, backing vocals). Following the disbandment of the musicians’ former endeavor, Zero to Heaven, The Generals were born in Janowiak’s kitchen as a studio project purposed to re-imagine and re institute the sound—a climactic, soaring hybrid of modern programming and classic rock riffs—that Sertich and Janowiak had been slowly, somewhat unconsciously evolving throughout their 19 some odd years of collaboration.
The result, a guerrilla-style series of early recordings that employed a synthesizer, a laptop, recorded keyboard and temporary drum tracks, was prolific, and it eventually led to a five-song demo entitled “Trains”. The Generals felt another member was needed in order to perform live so they recruited the bass playing skills of Blane Barker. With Blane in place, The Generals recorded and released their first official album, “Save Me” in 2007, proclaiming to critics and fans alike the band’s ability to deftly maneuver sprawling, emotion-packed ballads with a three-part compass magnetized by tightly wrought percussion and defiant, iron-clad vocals. After several years spent performing throughout Sacramento and along the West Coast, Blane parted ways with The Generals. The Generals wasted no time and soldiered on as a 2 piece once again. Only this time around they had felt they didn't need a bass player at this point in the game. The Generals then proceeded to record their second CD, a self-titled full legth album recorded with Joe Johnston (Deftones, Cake).
The Generals have been a featured artist at www.myspace.com and boasted an average of 2,000 plays and 200 downloads per day, have won Battle Of The Bands competitions. The Generals have also shared the stage with bands such as Modern English, Smashmouth, Five For Fighting, Everclear, An Angle, Scissors For Lefty, Joe Lally (Fugazi), The Secret Handshake, Armed Forces Radio, The Storytellers, Rona, The Black Moon Ritual, Dusty Brown, Doom Bird, Sea Of Bees, Debora Iyall (Romeo Void), Nice Guy Eddie, Deer Park Avenue, and many others.
Enter the year 2012 The Generals found themselves back in the studio once more finishing up their 3rd and most highly anticipated CD yet entitled ‘Keep Your Light On’ with Joe Johnston engineering once again. ‘Keep Your Light On’ delivers all the heart felt lyrics, catchy hooks and rich epic melodies (and then some) that embodied The Generals first 2 releases.
Though comprised of only two members, The Generals have altered the game, delivering a live show that lays it all on the line and commands as much attention as a five-piece ensemble. This is not music for the injured and the defeated, but ammunition for those who believe in the beauty of second chances.
“The Generals deftly blend organic rock elements with synth flavors for a bright, new sound.” - A&R Select