APRIL 27, 2012 BY JEREMY ZUCKER
I’ve been following the Successful Failures since I read about 2007′s Ripe for the Burning in the Big Takeover (best music mag on the planet, fyi). As a die-hard fan of chunky power pop bands like Superdrag and Sloan, the Failures immediately hit all my sweet spots. But what sets them apart is their lyrics. Writing about love and relationships is easy; Vikings, Mickey Mantle, China’s rise to superpower status, and the Civil War — those topics take a bit more inspiration.
The band’s newest album, Here I Am, gets you smiling immediately with the sly wordplay of How People Start Sentences. The cleverness continues throughout — I certainly never thought I’d be humming a song called The Rise of China. And just try to remove the addictive opening chant of Pig Tight Cattle High from your brain after the first listen.
Here I Am, like the Successful Failures previous efforts, is a near perfect blend of Replacements-inspired rock, some alt-country leanings (see Clifton Mills), and crunchy melodies that never lose their timelessness. It’s feel-good music. Go ahead and listen."
"Sea Flowers" - the new single from the NJ indie-rock/pop band The Successful Failures - was originally recorded during the "Here I Am!" sessions. The label decided to save this rollicking underwater love song for a special Valentine's Day release."