UHF - IF IT WAS EASY
"A highly accomplished record from one of the best emerging new U.S. bands you've never heard of, this sort of full-on artistic success isn't 'easy' at all."
-- Jack Rabid, The Big Takeover
"If It Was Easy is a tingly album full of first class pop songs."
-- John Chandler, Portland Tribune
Through constant regional touring, Portland, Oregon's UHF have seen a growing fan base in every market they hit. They've also been able to solidify their sound, creating their highly anticipated third full-length, IF IT WAS EASY, produced by Gregg Williams, whose credits include Sheryl Crow and The Dandy Warhols.
On their past two albums, "Pieces" and "Lottery", UHF hinted at the prospect of a marveling opus. IF IT WAS EASY realizes that potential. It finds the band comfortably settling in to their own sound. A mixture of tight melodies, thoughtful lyrics, and psychedelic pop that swims around in your head for some time after the music has stopped. Not unlike the layered, well-produced presentation of The Dandy Warhols (without the Brit leanings), or the sensationalism of Beulah. UHF, at times, also exhibits a penchant for traveling the experimental waters originally voyaged by the Flaming Lips.
The complete package from start to finish, IF IT WAS EASY flows smoothly, opening up with the aural psychedelic teaser "She Don't Know", through the bouncy rocker "She's Going Up", the sexy "Easy", and the pleasant acid trip of "Rain on the Street".
This is not an album you only listen to; it is an album you experience, from ears to the mind, as visions start to form in your head with each passing melody swallowing you whole.
IF IT WAS EASY is a pop gem, one that will long outlast any pop trends, staying true to itself while pushing the envelope on what the band has done in the past, exploring unfamiliar territory and conquering it with perfection. UHF has created a timeless masterpiece here, one you shouldn't pass up.