The Union Trade | Now the Swell EP

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United States - California - SF

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Rock: Post-Rock/Experimental Rock: Shoegaze Moods: Mood: Dreamy
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Now the Swell EP

by The Union Trade

Cinematic, post-rock, shoegaze, spacey guitar rock
Genre: Rock: Post-Rock/Experimental
Release Date: 

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Tracks

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1. Strings Break
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5:31 album only
2. Violent and Beautiful
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6:57 album only
3. Hopeless
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4:24 album only
4. Green Fields
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8:51 album only
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ABOUT THIS ALBUM


Album Notes
Formed in San Francisco in the spring of 2006, The Union Trade consists of Don Joslin (guitar), Nate Munger (bass/vocals), Eric Salk (guitar /vocals), and Dan Rodkewich (drums). The Union Trade’s sound is the product of a collaborative writing style and mind-set, largely free of the barriers of role or instrument, that relies heavily on experimentation and reflection to find the feel of each song.

In early 2007, The Union Trade’s debut release, Now The Swell (Tricycle), offered the first concrete proof of the band’s potential. What began as just a demo, evolved into a full scale EP that put the band on the radar in San Francisco’s indie scene, and in the ears of national press. A snapshot of the band finding its sound, Now The Swell earned The Union Trade early accolades for its tight, emotional, and confident take on the post-rock genre.

With their first full-length release, Everyday Including (Tricycle), The Union Trade have bridged the gap between their instrumental-band inspirations, and a more vocals focused indie rock sound. This accomplished and cinematic album explores both sonic and human emotion as The Union Trade move in sweeping lines from dark and delicate beauty to soaring, triumphant peaks. Heavy, distorted guitars awash in delay are lifted by driving rhythms to create expansive melodies and lush textures anchored by the spare, evocative lyrics that narrate these songs with scenes of struggle and hope.

The Union Trade's new album "Everyday Including" will be out August 5th 2008 on Tricycle Records. (CD/Digital)


Reviews


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James Wilks

One of the best musical finds I've ever made
The Union Trade's debut EP is exactly the kind of music that I've been looking for. It's beautiful, spacey, haunting, and memorable. The first two tracks, "Strings Break" and "Violent and Beautiful", are destined to become classics in the shoegaze/post-rock genres. The last two tracks, while not as shoegazey, are still just as great. "Hopeless" is probably the most radio-friendly track, since it's only a little over four minutes and has a verse/chorus/bridge pattern, and "Green Fields" is an epic, cinematic masterpiece that lasts over eight minutes. And as for the cover of the EP, I don't know if I've ever seen a more appropriate album cover. It's a simple shot of a neighborhood at night, with some street lights, and the faint sight of a car on a trail, approaching the main road. Somehow, this manages to perfectly capture the feeling of the EP. It's music that's best listened to at night, perhaps outside or in your car. I'm looking forward to their full-length debut, which is supposed to be out in the spring. Until then, I'll keep wearing out my copy of Now The Swell!

Tricycle Records

beautiful, atmospheric
"The Union Trade's music is in turns beautiful, atmospheric and dark. Moving from the spare and intense, to the massive and dramatic, expansive guitar sounds collide as rich vocals emerge from the feedback and electricity, creating dense melodies and cinematic walls of sound"

The Deli Magazine SF

Like space cowboys
Like space cowboys, The Union Trade mix the melancholy melodies of alt-country with the psychedelic sound-wash of shoegaze, for a blend that moves seamlessly through genres and should please fans of everyone from Mogwai to the Jayhawks.