THE VELVET HEARTS
The Velvet Hearts were born in 2007. Frustrated with the industry, the band started posting live performances of their gigs on the website YouTube. These videos achieved phenomenal success, notching up 300,000 hits in just six weeks, gathering more subscribers than megastars Gwen Stefani and Gorillaz.
Their unique style, killer hooks and emotive lyrics are a result of Newman and Jones' songwriting partnership, a journey that began in the music room in their early school days.
The ballsy rock edged sound of The Hearts certainly pays homage to rootsy rock'n'roll, but they are more than just a blues-rock band, their songs are stooped in emotion and offer the listener something more than your token ‘rock band’.
Grammy award winning producer Mark Pastoria stumbled across the band on YouTube and word of The Velvet Hearts spread to his studio in Motown. Only a few weeks later The Velvet Hearts flew to Detroit and recorded their debut album 'Into The World'.